Supporting responsible business through content strategy and campaigns
Clarion Housing Group makes up the country’s largest housing association, Clarion Housing, with 125,000 homes across the UK. It’s a leading developer, and aims to build 50,000 homes over the next ten years. Along with its charitable foundation, Clarion Futures, Clarion Housing has clear responsible business aims – to use its strength and scale to create opportunities that change people’s lives. But Clarion needed to begin a programme of communication, to get its vision across to tenants and stakeholders, capitalizing on its purpose, and offering value through content.
We focused on creating video branding and consistency, whilst producing film communications that introduced the Clarion Housing brand and what it stands for. Content alongside this offered practical help and insight for residents and stakeholders, launching a digital communication plan that supports Clarion Housing’s mission to change lives.
The films and branding increased online engagement and awareness by 150% whilst also reducing call centre enquires.
