How to build purposeful campaigns to drive positive change

Marketing and comms professionals, together with business leaders and organisations, have a responsibility to use their skills, brands and exposure to communicate and advocate around what matters.

Successful purposeful campaigns can drive lasting positive change for people, the planet and society and we believe that we all have a part to play in building the world we want to live in.

This webinar is designed for Heads of Marketing and Communications looking to speak up and make a difference.

From financial wellness to workplace mental health, D&I to the environment, we are going to discuss how to:

• Shape a strong advocacy narrative that aligns with your brand, purpose and values
• Think out of the box to create content that engages with all your stakeholders
• Produce compelling creative that supports your campaign across multiple channels
• Launch a campaign and measure success