SOCIAL PURPOSE JUMPSTART
- Background – The Happy Puzzle Company is a leader in award winning, educational puzzles and games. But, despite being an altruistic organisation with plenty of CSR activity, it didn’t have a Social Purpose and wasn’t doing justice to its brand. It wanted to find a way to have deeper conversations with customers around a more emotionally engaging message.
- Approach – The Happy Puzzle Company threw itself enthusiastically into our JumpStart Programme. Working with its senior team, we explored societal issues relevant to their products, services and customer base. Then we researched. And re-convened to workshop some more. The result was a fresh and exciting Social Purpose mission statement, which will resonate with customers and bring authenticity to the brand. Taking the Happy Puzzle Company in a dynamic new direction.
- Outcome – The Happy Puzzle Company is now working on rolling out its mission statement, and are continuing to work with us on StepUp. We’re developing their roadmap and content plan, ready to integrate their Social Purpose into their marketing, communications and business strategy for later in 2019.
Discovering your Social Purpose is not about finding your USP. It’s about tunnelling through every aspect of what you do in order to find the absolutely beautiful picture which lies at the core of your business. Verity’s JumpStart Programme needs to be seen as an investment and a journey. It’s a process that works. The brilliance of the programme is that you realise that your Social Purpose is sat in front of you every day, doing great things, yet not necessarily underlying your daily existence. I don’t think any of us expected to end up with the Social Purpose we did. It’s not something we could have achieved alone, but it has been priceless. I don’t think any of us could have foreseen how powerfully what we discovered would come to underpin everything that we doFounder and CEO
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