CONTENT TO COMMUNICATE PURPOSE
- Background Clarion Housing Group comprises the country’s largest housing association, Clarion Housing, with 125,000 homes nationwide. They are a leading developer, with an aim to build 50,000 homes over ten years. Along with their charitable foundation Clarion Futures, they have a clear social purpose. To use their strength and scale to create opportunities that change people’s lives. But Clarion needed to begin a programme of communication, to get its vision out there to tenants and stakeholders, capitalising on its purpose, and offering value through content.
- Approach We focused on creating video branding and consistency and producing video communications, introducing the Clarion Housing brand and what it stands for; alongside content offering practical help and insight for residents and stakeholders alike, bringing to life the social purpose mission statement. The start of a digital communication plan that supports Clarion Housing’s mission to change lives.
- Outcome Clarion Housing is delighted with the quality and messaging of all films and branding. They have reported that the videos have resonated with customers, with teams at the Contact Centres noticing a significant decrease in the number of calls received.
We are extremely pleased with the final content you have created for us! It has been a pleasure working with you as you have listened to our requirements and helped us achieve some great video content for our website. Extremely professional and great attention to detailDigital Marketing
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