Finding inspiration from brand heritage
- Background – Thirteen year track record working with this iconic British brand, helping it develop and communicate purpose and product. We’ve created multiple campaigns and extensive content for Butlin’s over the years. In 2019, Butlin’s needed online content strategy and creative execution to emphasise its place as a distinctive and warm family brand of the future.
- Approach – A two phase project across a ten month period. Developing and delivering content strategy and producing a range of film and stills, based on Butlin’s purpose, values and guest insight.
- Outcome – Perception changing content. Initial guest focus group research extremely positive.
Over the last twelve years Verity London has helped us bring our brand and purpose to life, through innovative content strategy and storytelling. Together, we have developed a consistent and strategic approach to our communications across channels. Their creative thinking and planning has allowed us to build awareness and change perceptions of our brand, and engage with audiences we’ve been previously unable to reach. They are passionate about our purpose and their collaborative way of working makes them feel like an extension to our teamHead of Brand and Creative, Butlin's
The feedback has been amazing - just the right tone and worked brilliantly.Brand Manager, Butlin's
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