MOTIVATING YOUR PEOPLE TO HELP SAVE LIVES
Everyman is an appeal by The Institute of Cancer Research (ICR) raising funds for male-specific cancer research.
More than 10,000 men die from prostate cancer in the UK every year and over 2,000 others have a diagnosis of testicular cancer
The ICR Everyman appeal has so far raised over £10 million to support research into male cancers; investigating causes, improving diagnosis and researching new treatments to save lives.
As part of Asda’s support for the Everyman campaign, this film was designed to thank Asda staff for raising over £640,000 and encourage their continuing support for the campaign.
Wow – I loved it! The video looks fantastic, couldn’t be more perfect for our depot colleagues. I felt very emotional!Community Life Champion, ASDA
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