Introducing our new virtual Purpose Sprint™
You may be knee deep in logistics for a safe return to work, planning how you’ll compete for share of wallet and mind and worrying about the threat of economic recession.
So, why prioritise Purpose?
Pre-coronavirus, Purposeful companies were already growing three times faster than their competitors – and were more likely to be profitable. Since the crisis, public expectation on brands has only increased. They want them to stand up, lean in and address the compelling and pervasive issues of our time.
77% of consumers say they would like to see brands talk about how they are making a difference in the new everyday. (Kantar’s Covid-19 Barometer Study). 72% of consumers said they’d boycott a company based on how they’ve acted during the pandemic (Consumer Survey Insight).
People want to see businesses demonstrating they believe in more than just shareholders and profit; that they care about the welfare of their employees, are seeking to create meaningful connections and use their core business to unlock innovative solutions to solve communal and societal problems.
Which brings us to Purpose Sprint™:
Designed for competitive, passionate business leaders, who recognise the power of Purpose to build a thriving future for their brand and society – and who want to act fast.
Using ideation techniques, and leveraging Purpose to inspire creativity and storytelling, our Purpose Sprint™ is designed to replace unstructured discussions and planning with a clear agile process and outcomes. Modelled on the highly effective design sprint methodology, we quickly help a small team brainstorm, create, test and activate a purposeful initiative, solution, campaign or strategy in as little as three to five days.
So, if you find it frustrating and slow to get a concept or project off the ground and want a launch pad for Purpose to get you up and running in super speed, then our fast-solve Purpose Sprint™ is for you:
- Turn ad hoc purposeful activity into longer term strategy
- Create a bespoke Purpose programme
- Produce a campaign to build Purpose advocates or demonstrate commitment
- Think through social or environmental impact solutions with consumers or partners
Or something else!
Call us on +44 (0)20 8445 8324