Our co-founders, Karen Benveniste and Debra Sobel met at the BBC. where they produced and directed election coverage and primetime series such as Crimewatch UK, Watchdog and Children in Need.
These flagship public sector brands were about the stuff that really mattered to them. They were loved by audiences, influenced policy-makers and changed lives for the good.
After successful careers in broadcasting, they branched out and set up Vanilla Films, bringing their journalistic and narrative skills to new challenges and new audiences.
And it worked – as a successful company, we attracted clients with great ambitions, won awards for creativity and effectiveness and provided production, training and communication consultancy for brands, foundations, public sector organisations and charities.
But recently we’ve seen massive changes. Social media and instant mass communication means people are holding global companies and leaders to account. Brands are realising they must be authentic and ethical to win our respect and loyalty.
And as clients asked us to get more involved in helping them develop their purpose, strategy and content plans, and society, brands and technology changed at a faster pace than ever, the name Vanilla started to seem a bit, well…Vanilla.
It was time for a new chapter and a stronger flavour. So Verity London was born. A girl’s name that means truth, Verity sums up our intention and passion perfectly.
Verity London brings editorial judgement, commercial insight and outstanding content expertise to help brands uncover, communicate and share their social purpose. We bring people and brands together to drive positive social change.
We have a particular interest in equality, diversity and inclusion, and issues that affect the life chances of women.
In some ways what matters to us hasn’t changed. Telling real stories, attracting audiences, changing lives – but the stakes are even higher. We’re up for the challenge. Join us on our next chapter!