Our co-founders, Karen Benveniste and Debra Sobel met at the BBC, where they produced and directed election coverage and primetime series such as Crimewatch UK, Watchdog and Children in Need.
These flagship public sector brands were about the stuff that really mattered to them. They were loved by audiences, influenced policy-makers and changed lives for the good.
After high-flying careers in broadcasting, they branched out and set up Vanilla Films, bringing their journalistic and narrative skills to new challenges and new audiences.
And it worked – as a successful company, we attracted clients with great ambitions, won awards for creativity and effectiveness and provided production, training and strategic communication consultancy for brands, foundations, public sector organisations and charities.
But recently we’ve seen massive changes. Disruptive forces – including geo-political chaos and euro-zone turbulence – have led to a culture of mistrust. People are holding global businesses and leaders to account.
Intelligent brands are turning to purpose to rebuild trust and deepen engagement with stakeholders and customers – but those who jump on the bandwagon without authenticity are being named and shamed.
And as clients asked us to get more involved in helping them develop their purpose, strategy and communications plans, and society, brands and technology changed at a faster pace than ever, the name Vanilla started to seem a bit, well…Vanilla.
It was time for a new chapter and a stronger flavour. So Verity London was born. A girl’s name that means truth, Verity sums up our intention and passion perfectly.
Verity London brings editorial judgement, commercial insight and outstanding content expertise to help brands develop, implement and communicate their social purpose. We bring people and brands together to drive positive social change.
We have a particular interest in equality, diversity and inclusion, and issues that affect the life chances of women.
In some ways what matters to us hasn’t changed. Strong messaging, telling real stories, attracting audiences, changing lives – but the stakes are even higher. We’ve embraced the challenge. And we’d love you to join us.