Verity London launches free Brand Purpose Crisis Toolkit
The COVID-19 crisis has turned the world upside down, leaving global populations feeling nervous for both their wellbeing and economic future. Organisations can make a difference. We believe the opportunity here, in these challenging times, is a Purposeful one – for businesses to put strategies in place to drive immediate positive societal impact; to develop Brand Purpose to serve employees, customers and communities in a way which is grounded in core business heritage, expertise and activity, whilst addressing real social need.
We know that when brands are Purposeful, the results are good for society and good for business. Although we’re seeing huge financial challenges now, historically we’ve seen that Purposeful companies grow 3x faster than their competitors and are more successful in the long run.
This Purpose Toolkit is designed to help brands develop and activate purposeful activity and communications with stakeholders and wider society in these unprecedented and challenging times, aligned with your core business expertise and offering.
The Toolkit contains:
- The Key Questions for Uncovering Purpose in a Crisis
- Purpose Crisis Canvas Template
- Roadmap Planning Template
- Checklist Template
- Top Tips for Purposeful Communications in Times of Crisis
Download your free Toolkit now
If you need any further help, we’re also offering free 1-2-1 consultations to support you. So, please get in touch at firstname.lastname@example.org.
Know someone else who might like to learn more about developing and communicating Brand Purpose in times of crisis? Invite others to download the Toolkit.